I had no idea what "bog standard" meant until I asked. Turns out it means common/normal/usual. Ah, yeah. For years I've known this recipe as His family's go-to cake. Over each holiday break, a tin of these buns (translation: cupcakes) is a fixture on their kitchen counter. I've eaten loads of those little treats. I can see the appeal from a hostess' side, too. Just toss equal weights flour, sugar, butter, and eggs into a bowl, and cream everything together with a dash of vanilla extract. Leave your cupcakes in the oven (no peeking!) for at least 12 minutes or until they begin to smell done, then you can have a look. If the cake springs back when pressed, it's ready.